Make-up artist Sara Hill launched her make-up brand in 2015. Sara Hill Cosmetics combines artistic expression with clean simple design. An innovative professional product range created for make-up artists but loved by all. It contains a vibrant array of rich bright colours and textures, encouraging a modern framework for individuality. The identity and the packaging were made to compliment the bright and colourful imagery associated with the brand. In addition to the bold and rigid brand identity I created a set of custom lettering.